Pipeline Observation System Management (POSM) Software is a small, family-owned Software Development company based in Mansfield, Ohio. This ‘niche” company created, and now manages, software that enhances the data-collecting and mapping capacities of camera crawlers to find maintenance issues in sewers, storm drains, manholes, wells, and pipelines.
Since March 2019, I have provided POSM Software employees with comprehensive Digital Marketing training and Consultation for Google and Facebook Advertising, Organic Social Media Marketing, and Search Engine Optimization. I provide periodic SEO Site Audits and make suggestions for changes to the website to enhance their SEO and improve their overall reach.
Client Successes Include:
- 1 employee has been trained on Google Advertising – best practices through Ad-Focused Content Creation.
- 1 employee has been trained on Facebook Advertising Content Creation and Organic Social Media best practices
- 3 employees have been trained on Search Engine Optimization Best Practices and Keyword Optimization for Advertising and SEO.
- Facebook followers have increased by 43%.
- Since March 2019, POSM’s overall SERP ranking has improved by 23%.
- Google Ads
- Facebook (Meta) Ads via Business Manager
- Organic Facebook (Meta) Business Suite
- Google Search Console
- Bing Webmaster Tools
*I work with a Web Developer to assist with needed changes outside the scope of training/consultation sessions.