Faris Machinery Company
The staff at Faris Machinery prides themselves on their quality heavy construction equipment and full-service parts, rentals, service, and sales support. They were founded in 1953 in Commerce City, Colorado.
Between July 2016 and October 2019, I provided Faris Machinery with Digital Marketing services through Organic Social Media Management, Local and Overall SEO Monitoring, Website Content Creation, Email Proofreading, and other assistance as requested.
Client Successes Include:
- Twitter following increased by 8% and engagement increased by 14%.
- Facebook following increased by 36% and engagement increased by 72%, providing an average of 7-10 Equipment Demo Appointments per month.
- LinkedIn Business page followers increased by 43% and engagement increased by 150%, providing an average of 3-7 Equipment Demo Appointments per month.
- Their YouTube channel was created 2017. Over the next 18 months, I worked with staff to record, optimize, and upload 13 videos, providing over 1,500 views and an average watch time exceeding 75%.
- Local Google Business Page provided 10-12% of Informational Phone calls and 3% of Equipment Demo Appointments per month.
- Over the course of 3+ years, their overall SERP ranking experienced an improvement of just over 19%.
- Facebook (Meta) Business Suite
- YouTube Studio
- Google My Business (Google Local)
- Google Search Console
- Bing Webmaster Tools
- WordPress (Custom Theme)*
- Constant Contact Digital and Email Marketing Platform
- Google Analytics
*I worked with a Web Development Team to ensure the site was compliant with SEO and Privacy Best Practices and that the WordPress Theme and all Plugins were up-to-date. I also created new Site Content to assist with SEO.