Heavy Equipment Dealer (US)

FM Colleen Murphy Resume Heavy Equipment Dealer SampleFaris Machinery Company

Company Overview
The staff at Faris Machinery prides themselves on their quality heavy construction equipment and full-service parts, rentals, service, and sales support. They were founded in 1953 in Commerce City, Colorado.

My Role:

Between July 2016 and October 2019, I provided Faris Machinery with Digital Marketing services through Organic Social Media Management, Local and Overall SEO Monitoring, Website Content Creation, Email Proofreading, and other assistance as requested.

Client Successes Include:

  • Twitter following increased by 8% and engagement increased by 14%.
  • Facebook following increased by 36% and engagement increased by 72%, providing an average of 7-10 Equipment Demo Appointments per month.
  • LinkedIn Business page followers increased by 43% and engagement increased by 150%, providing an average of 3-7 Equipment Demo Appointments per month.
  • Their YouTube channel was created 2017. Over the next 18 months, I worked with staff to record, optimize, and upload 13 videos, providing over 1,500 views and an average watch time exceeding 75%.
  • Local Google Business Page provided 10-12% of Informational Phone calls and 3% of Equipment Demo Appointments per month.
  • Over the course of 3+ years, their overall SERP ranking experienced an improvement of just over 19%.


  • Twitter
  • Facebook (Meta) Business Suite
  • YouTube Studio
  • Google My Business (Google Local)
  • Google Search Console
  • Bing Webmaster Tools
  • WordPress (Custom Theme)*
  • Constant Contact Digital and Email Marketing Platform
  • Google Analytics

*I worked with a Web Development Team to ensure the site was compliant with SEO and Privacy Best Practices and that the WordPress Theme and all Plugins were up-to-date. I also created new Site Content to assist with SEO.