The Dog House
Company Overview
The Dog House is a dog daycare, boarding, and spa facility, and is owned and operated by a twenty-five-year veteran of the pet care industry. Located in the Charleston Virginia area, their focus is comprehensive care for dogs of all ages, breeds, and temperaments.
My Role:
Since April 2021, I have provided The Dog House with Digital Marketing services through Paid Advertising, Website Management, Local and Overall SEO Services, and Reputation Management. I also assist with Website content creation/optimization as needed.
Client Successes Include:
- Google Advertising provides 27-34% of their phone calls and 37% of online Bookings each week.
- Local Google Business Page provides 14-21% of calls and 12% of online Appointment signups each week.
- Since April 2021, the overall SERP ranking of The Dog House has improved by just over 25%
Tools:
- Google Ads
- Google My Business (Google Local)
- Bing Places
- Google Search Console
- Bing Webmaster Tools
- Microsoft Clarity
- Google Analytics
- WordPress (The7 Theme)*
*I work with their Web Developer to ensure the website is compliant with SEO and Privacy Best Practices and ensure WordPress, the Theme, and all Plugins are kept up-to-date.