Dog Daycare (Boarding, Spa)

IDH Colleen Resume Portfolio Sample Dog Daycare Client imageThe Dog House

Company Overview
The Dog House is a dog daycare, boarding, and spa facility, and is owned and operated by a twenty-five-year veteran of the pet care industry. Located in the Charleston Virginia area, their focus is comprehensive care for dogs of all ages, breeds, and temperaments.

My Role:

Since April 2021, I have provided The Dog House with Digital Marketing services through Paid Advertising, Website Management, Local and Overall SEO Services, and Reputation Management.  I also assist with Website content creation/optimization as needed.

Client Successes Include:

  • Google Advertising provides 27-34% of their phone calls and 37% of online Bookings each week.
  • Local Google Business Page provides 14-21% of calls and 12% of online Appointment signups each week.
  • Since April 2021, the overall SERP ranking of The Dog House has improved by just over 25%


  • Google Ads
  • Google My Business (Google Local)
  • Bing Places
  • Google Search Console
  • Bing Webmaster Tools
  • Microsoft Clarity
  • Google Analytics
  • WordPress (The7 Theme)*

*I work with their Web Developer to ensure the website is compliant with SEO and Privacy Best Practices and ensure WordPress, the Theme, and all Plugins are kept up-to-date.