“Choice” Speaker: Rico Racosky
Company Overview
By using the Just 2 Choices® way of thinking, Rico teaches his followers how to make new and better choices to live their dreams. He shares how living a High-Vibe Life can change one’s thinking and improve both their present state of mind as well as their future.
My Role:
Between October 2017 and February 2022, I provided Just 2 Choices with comprehensive Digital Marketing services through Content Creation, Website Management and Optimization, Comprehensive Email Marketing, Online Storefront Management, Paid and Organic Social Media Management, Local and Overall SEO Monitoring, Reputation Management, and other assistance as requested.
Client Successes Include:
- Email Subscriber base increased by just over 42%.
- Infusionsoft by Keap Storefront Management provided a 40% lift in online sales.
- Twitter following increased by 2% and engagement increased by 3%.
- Facebook following increased by 12% and engagement increased by 50%.
- YouTube channel subscribers increased by 57%, with a 59% lift in views and a 64% lift in watch time.
- Overall SERP ranking improved by over 45% between 10/2017 and 8/2018, and by 2/2022 this ranking had improved an additional 16%.
Tools:
- WordPress (Divi Theme)*
- Infusionsoft by Keap CRM
- Twitter (Paid and Organic)
- Facebook (Meta) (Paid and Organic)
- YouTube Studio
- Mention.com
- Google Search Console
- Bing Webmaster Tools
- Microsoft Clarity
- Google Analytics
*Until June of 2018, I worked with a Web Developer to ensure the website is compliant with SEO and Privacy Best Practices and ensure WordPress, the Theme, and all Plugins are kept up-to-date. From July 2018 through February 2022, I made significant content changes to the website per Rico’s suggestions/direction to add a sense of continuity to the site, as he was building his brand off-site with the help of a Mastermind group.